Brad Brief, Principal & CEO
Digital Social Strategies was founded by Brad Brief who has over 25 years of ad agency experience, including 10+ years of Digital leadership at Perficient (formerly Enlighten), Team Detroit, Leo Burnett, J. Walter Thompson, Weber Shandwick and Doner. While at Perficient he managed the Digital/Social Marketing agency business for 7 years working with clients such as John Frieda Hair Care, Jimmy Johns, Biore, Learning Care Group (La Petite Academy, Montessori, Childtime), Cedars-Sinai Hospital, Giant Eagle, Thomson Reuters, illy Coffee and the University of Michigan.
Prior to joining Enlighten he led Digital/Social strategy at Weber Shandwick where he delivered cutting edge work for Mountain Dew, Verizon Wireless, Pepsi, Oscar Mayer, Exxon Mobil, the Detroit Pistons and General Motors. His work on GM included development of the automaker’s first iPhone app and led their strides into the mobile space.
At Team Detroit he directed the Ford Digital account for the Car, CUV and Motorsports including management of fordvehicles.com, online advertising, mobile, social media, CRM and digital campaign development. Previously he supervised the launches of Cadillac Break Through while at Leo Burnett and Zoom-Zoom for Mazda while at Doner.
Outside of work Brad is an avid golfer, runner, novelist and screenwriter.
Chris McCarthy, Partner & Chief Creative Officer
Chris McCarthy is first and foremost a thinker. Having spent nearly 30 years building successful brands for some of the world’s biggest marketers, he has been very fortunate to work with many great partners, team members and talents along the way.
A hybrid storyteller who began as a copywriter, Chris has led Creative, Digital and Social efforts for agencies including BBDO, DMB&B, Leo Burnett, JWT (GTB), and Omnicom Agency 720. His experience also includes leading award-winning creative efforts for clients such as Cadillac, Ford, Chevrolet, Hiram Walker, Buick, Whirlpool, GMC, Goodwrench and the NFL’s Detroit Lions.
Chris has developed numerous integrated digital campaigns including Ford’s Ironman “Road to Kona”, GMC Ebay Click and Drive Program and the NASCAR focused Wallhaulers. His focus on Social Content Creation has included Chevrolets “Under The Blue Arch” and “Find New Roads” campaigns. Chris has also served as a creative content and digital marketing consultant for companies including Pixo Group, The Whistle Sports Network (NY), Ballantines PR (LA) and the Detroit-based online car-buying platform delivermyride.com.
Chris has won several global and national creative awards and has created Super Bowl commercials for Cadillac and Pontiac.
Outside of work, Chris enjoys staying active, playing the drums and spending time with his family.